There are about 5.4 billion people using the Google search engine every day. That’s about 227 million searches per hour. So what does that tell you?
People want to add value to their lives by learning and asking questions on the internet. If your website is not on the search results, you will be missing out on a lot of visitors and revenues. Fortunately, we are here to help; here are 5 ways to get more website search traffic.
1. Pay-Per-Ads
You can use Google PPC, social media advertising, or both. Adjust your campaign according to your objectives. To do that, ask yourself these questions:
- Are you primarily interested in increasing traffic?
- Are you interested in increasing conversions?
- Do you want both?
If you want to increase sales, you’ll need to include strong keywords in your campaign. The competition for these search phrases may be high and costly. Don’t forget to monitor your target audience and change the landing page for optimal results.
2. Be Social
It is not enough to create excellent content in hopes that it gets discovered; you must be proactive. Using social media channels to promote your content can drive traffic to your site. Twitter is perfect for quick connections.
You may find better momentum on image-driven platforms like Pinterest and Instagram. Don’t forget to research the proper hashtags for each post.
3. On-Page SEO
Search engine optimization is still a desirable and vital strategy. Here are some site optimization strategies:
- Incorporate alt text into the images
- Add internal links and external links
- Implement SEO Titles and Meta Descriptions
- Make sure the site runs at optimal speed
- Add in Schema code
Always do a site audit first to check for other issues like broken links and redirect problems. The audit will also give you insights into which part of the page needs the most work. Therefore, saving you time and precious resources.
4. Long-Tail Keywords to Target
Have you covered your high-intent and popular keyword bases? Then you may start targeting them through long-form content. This is where you create blog articles around 1000 words or more to incorporate the keywords.
These words make up the bulk of online searches. This means you are losing out if you are not targeting them as part of your SEO efforts.
5. Guest Blogging
Securing a guest post on a prominent website can increase your SEO domain authority. This will help boost blog traffic to your website while enhancing your brand.
Remember that guest posting standards have changed over the last eighteen months. The spamming approaches may result in severe penalties.
Learn More About Getting Website Search Traffic
From on-site SEO to content marketing, the opportunities are endless for business websites. If you want more visitors, make sure to use the strategies listed above daily. It can be overwhelming; try to hire a digital marketing agency in UK to help you.
Daily new content and other marketing efforts can increase your search engine traffic. Keep in mind that Rome was not built in a day, so it does take some time. If you want more info on increasing website search traffic, check out our blog posts today.