Business Leaders Discuss Digital Marketing in 2021

Who still needs convincing that digital marketing is the way of the future? Surprisingly, many companies are holding out and keeping their digital marketing budgets to a minimum, even with so much evidence to the contrary. It’s time to take a top-to-bottom look at why digital marketing is so important, and what businesses can do[…]

The History of Checking

The concept of banking has existed in some form or another since settled civilizations began. Once successful people gained lots of currency, they sought ways to safely store it.  Checking, however, is a slightly more complicated banking concept. In the 1500s, expensive Asian goods hit the European market. Wealthy people needed a way to regularly[…]

Who Would China Prefer in the White House – Biden or Trump?

While China is trying to find ways to become the dominant superpower around the world, Donald Trump’s re-election would likely prove favorable for China’s growth. Trump has been consistently enraged with China following the spread of the virus and the resultant pandemic. He has consistently blamed the Chinese authorities, to an extent where the novel[…]

The Power of Branding, a Look at Several Industries

In the business world, branding has almost become a “buzzword” that gets tossed around inside board rooms. With social media being as prevalent as it is, companies are more conscious than ever about the image they send out. Branding comes down to the inspiration behind your business, and the story or image you cultivate around it.[…]

Confucius Has a Message for Those Who Want to Succeed: REFLECT

Confucius deemed reflection the best way to wisdom / Creative Commons By Dr. Khatera Sahibzada / 02.09.2018 Adjunct Lecturer of Leadership Dornsife College of Letters, Arts and Sciences University of Southern California One of the most admirable and arguably underrated qualities of leadership is the capacity for reflection. Confucius called it the most noble way to learn[…]

Corporations Prepare to Gorge on Tax Cuts

Now that Donald Trump’s election means a corporate tax holiday might really happen, corporate executives are telling Wall Street analysts what they’ll actually use that money for: enriching their shareholders and buying other companies. (Photo: Spencer Platt/Getty Images) What would companies do with all that money? Here you have it. By Jon Schwarz / 01.05.2017 The official[…]

This Small Town Refused to Settle for Wal-Mart When Its Last Local Grocery Store Closed

Debbie Bearden, coordinator at the Allen County Farm Bureau Association, sits in southeast Kansas’ Mildred Store behind the deli’s original butcher block. The store, which was a well-loved fixture famous for its sandwiches, had closed when the original owner passed away. The Allen County GROW Food and Farm Council helped the new owners reopen in[…]

Jesus Christ, Businessman: From John Humphrey Noyes to Donald Trump

“I bless this business deal.” Secular Right By Dr. Ellen Wayland-Smith / 12.14.2016 Assistant Professor of Writing Dornsife College of Letters, Arts and Sciences University of Southern California A long tradition of Christian thought encourages believers to forgo worldly pursuits – like making money – and instead focus on the spiritual prize of salvation. “Lay[…]

Senate Republicans Block Sanders-Backed ‘Trump Proposal’ on Rx Drugs

Sen. Bernie Sanders (I-Vt.) speaks on the U.S. Senate floor on Tuesday. (Screenshot) ‘It is incomprehensible to me that we have a major bill dealing with prescription drugs and yet we are running from the most important issue and that is the greed of the pharmaceutical industry’ By Deirdre Fulton / 12.07.2016 Senate Republicans on[…]

Cornering Trump on Jobs, Sanders Announces Anti-Outsourcing Bill

Sanders’ legislation, the Outsourcing Prevention Act, would prevent companies sending jobs overseas from receiving federal contracts, tax breaks, or other financial assistance. (Photo: Lorie Shaull/flickr/cc) ‘We need to send a very loud and very clear message to corporate America: the era of outsourcing is over’ By Nadia Prupis / 11.28.2016 Sen. Bernie Sanders (I-Vt.) has[…]

What is the Secret to Success?

Who succeeds will depend not on intentions alone. Gettysburg College   By Dr. Melissa J. Ferguson and Dr. Clayton R. Critcher / 10.26.2016 Ferguson – Professor of Psychology, Cornell University Critcher – Associate Professor of Marketing, Cognitive Science & Psychology, University of California, Berkeley At hundreds of colleges and universities across the country, thousands of[…]

Empire of Things

Illustration by Paige Clark By Jeremy Runnalls / 09.22.2016 Denunciations of modern consumer culture have become a staple of the modern environmental movement, the product of an insatiable and corrupting need for more that is driving the planet beyond its limits. On the other side lies the neoliberal view that individual choice is an inherent[…]

We Never Voted for Corporate Rule

By David Korten / 10.19.2016 In this most bizarre of presidential elections, no one is talking about one of the biggest—if not the biggest—issues of our time. Namely, the global power imbalance between corporations and governments. Not Donald Trump, as he obsesses over the weight of a long-past Miss Universe. Not Hillary Clinton, despite her[…]

Who Owns Your Tattoo? Maybe Not You.

Think twice before copying Tyson’s tattoo. Mario Anzuoni/Reuters By Dr. Shontavia Johnson / 08.07.2016 Professor of Intellectual Property Law Drake University More than 20 percent of all Americans have at least one tattoo, and for millennials that number jumps to almost 40 percent. What could be more intimately a part of you than a work[…]

The Twilight of the Mom and Pop Motel

The Wigwam Motel in Holbrook, Arizona, is one of the few remnants of America’s mid-20th century motel boom. / Library of Congress By Dr. Andrew Wood / 09.14.2016 Professor of Communication Studies San José State University In 1939, when John Steinbeck imagined Highway 66 as “the road of flight,” he evoked the crushing realities of[…]

Tiny House Boom

Opportunity Village in Eugene, Oregon provides tiny houses and community. / Erik Kingston How to bring a native housing form back from extinction By Erik Kingston / 05.12.2016 In her best-selling book Biomimicry, Janine M. Benyus describes the human quest to learn from nature. We want to employ the qualities of spider silk, gecko feet[…]

Corporate Offshore Tax Avoidance Targeted

A 3D printed Apple logo is seen in front of a displayed Irish flag in this illustration taken September 2, 2016. REUTERS/Dado Ruvic/Illustration/File Photo By Jason Lange / 09.15.2016 Reuters / Washington The Obama administration on Thursday took action to limit the use of foreign tax credits by American multinational companies to reduce their U.S.[…]

Hunger as an Instrument of Social Control

By Dr. Christine Baumgarthuber Austerity Kitchen Choose a job you love, and you will never have to work a day in your life. –Confucius This month will see more than half a million adults lose their Supplemental Nutrition Assistance Program (SNAP) benefits. Lower jobless numbers have prompted the federal government to discontinue waivers that states[…]