

By Ben Collins
Facebook took down more than 600 accounts tied to the pro-Trump conspiracy website The Epoch Times for using identities created by artificial intelligence to push stories about a variety of topics including impeachment and elections.
The network was called โThe BLโ and was run by Vietnamese users posing as Americans, using fake photos generated by algorithms to simulate real identities. The Epoch Media group, which pushes a variety of pro-Trump conspiracy theories, spent $9.5 million on ads to spread content through the now-suspended pages and groups.
โWhatโs new here is that this is purportedly a U.S.-based media company leveraging foreign actors posing as Americans to push political content. Weโve seen it a lot with state actors in the past,โ Facebookโs head of security policy, Nathaniel Gleiche, said in an interview.
The network had over 55 million followers on Facebook, almost double the following of Kim Kardashian West.
The accounts pushed anti-impeachment and pro-Trump messages while otherwise posing as everyday Americans. Sometimes the accounts featured obvious errors. One moderator of a popular โBLโ page was named โEllen Dancey,โ but featured an AI-generated face of a man. Danceyโs sole post to his profile page read โHello, wellcom to my face book.โ
Gleicher said using the AI-generated faces was more likely to get the bad actors caught than to help mask their identities.
โWe detected these accounts because they were engaged in fake behavior. Using AI generated profiles as a way to make themselves look more real doesnโt actually help them,โ Gleicher said, adding the fake profiles were more likely to trip automatic sensors of fake accounts. โThe biggest takeaway here is the egregiousness of the network in using fake identities.โ
The Epoch Media group did not immediately respond to a request for comment.
The network of fake pages included 89 pages, 156 groups and 72 Instagram accounts. Epoch Media Group, which runs The Epoch Times, is run by practitioners of Falun Gong, who believe the world is soon headed for a judgment day, where all those labeled as Communists will be sent to hell. One former Epoch Times editor told NBC News in August that practitioners โbelieve that Trump was sent by heaven to destroy the Communist Party.โ

The Epoch Times was the largest buyer of pro-Trump ads on Facebook until August. The company was banned from purchasing ads on Facebook after it repeatedly violated the companyโs political advertising rules.
The Epoch Times has developed advocates in and around the Trump administration. President Donald Trumpโs official Facebook page has posted their stories at least a half-dozen times this year. Lara Trump, the presidentโs daughter-in-law, conducted a 40-minute interview in Trump Tower with The Epoch Times in May.
The Epoch Timesโ official Facebook pages are still active and โverifiedโ on Facebook, with more than 10 million combined followers. The Epoch Times remains one of the largest political ad spenders on YouTube, which is owned by Google.
The fact-checking site Snopes first revealed The BLโs network in October. Facebook did not credit Snopes for its work in a press release announcing the takedown.
โEvery piece of open source reporting is valuable,โ Gleicher told NBC News. โWeโve got to take the time to find the whole network.โ
Green told NBC News that Snopes alerted Facebook to the BLโs network several times since October, but did not receive a response.
“Facebook continues it efforts to gaslight the media and its users into thinking it’s serious about addressing inauthenticity and fraud on its platform,โ Green said. โWe first reported on this network in October, and continue to do so throughout the remainder of the year at great expense to our organization.โ
โThe idea that Snopes could go from trusted partner to persona non grata, and have our emails ignored hundreds of times while we report troubling behavior on their platform is abhorrent and is a demonstration of their utter contempt for the independent press,โ Green said.
Originally published by NBC News, 12.20.2019, republished under non-indexable fair use for educational, non-commercial purposes.
