Despite nation branding’s growing popularity, there is much disagreement about its meaning and scope.
By Dr. Nadia Kaneva
Professor of Media Theory and Communication
University of Denver
012919-Nation-Branding-01
Originally published by the International Journal of Communication 5 (2011, 117-141) under the terms of a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported license.