February 16, 2026

Netanyahu’s Challengers Ran a Campaign Largely Devoid of Substance

041019-37-Israel-Netanyahu
Netanyahu's Challengers Ran a Campaign Largely Devoid of Substance

Netanyahu's Challengers Ran a Campaign Largely Devoid of Substance
Benny Gantz, left, leader of the Blue and White party; Israeli Prime Minister Benjamin Netanyahu, right. REUTERS/Amir Cohen, left; Ariel Schalit/Pool via REUTERS, right

The failure of these centrists to talk about key issues may have made Netanyahu the winner.


Netanyahu's Challengers Ran a Campaign Largely Devoid of Substance

By Dr. Guy Ziv
Assistant Professor
School of International Service
American University


The close results of the April 9 Israeli elections, with Prime Minister Benjamin Netanyahu as the apparent winner, represent a missed opportunity for his centrist rivals.

As a foreign policy scholar who researches Israeli politics, I believe that perhaps the greatest irony of the election was the failure of Netanyahuโ€™s challengers, the newly formed โ€œgeneralsโ€™ party,โ€ to contest his approach to security.

Security has long been the central issue in Israeli politics. Itโ€™s the one area in which this unique party would presumably have had the most to say. Former Israeli generals and retired intelligence chiefs have traditionally been the nationโ€™s most outspoken critics of Netanyahuโ€™s security policies.

Yet, the generals did not capitalize on their security credentials by offering a real alternative to the governmentโ€™s policies, especially the governmentโ€™s hard-line policies toward the Palestinians. Instead, their โ€œBlue and Whiteโ€ ticket chose to turn this election into one more referendum on Netanyahuโ€™s character.

In doing so, they failed in their effort to create a new centrist, nonideological bloc that would replace Netanyahuโ€™s ruling right-wing bloc.

Military at home in politics

Netanyahu's Challengers Ran a Campaign Largely Devoid of Substance
Control of Israelโ€™s government, the Knesset, seen here, is at stake in the election. REUTERS/Ronen Zvulun

The participation of retired generals in Israeli politics is nothing new. The Israel Defense Forces, or IDF, has always been the countryโ€™s most revered institution, and it has been common practice for generals to enter the political arena upon retirement.

Three of Israelโ€™s 12 prime ministers โ€“ Yitzhak RabinEhud Barak and Ariel Sharon โ€“ were retired generals, and numerous other military veterans have entered the political fray over the years, some more successfully than others.

But the unified list of three former IDF chiefs โ€“ Benny GantzMoshe Yaโ€™alon and Gabi Ashkenazi โ€“ who teamed up in February to unseat the prime minister was without precedent.

The generalsโ€™ Blue and White ticket was co-led by the popular centrist politician Yair Lapid, whose enigmatic views on security issues mirrored the vague centrism of the three generals. The party tried to attract both right-of-center and left-of-center voters by running a campaign that was largely devoid of substance.

It studiously avoided engaging in key issues, such as the two-state solution to the Israeli-Palestinian conflict. Blue and White offered only banal policy pronouncements and a Trump-like โ€œIsrael Firstโ€ slogan.

Netanyahuโ€™s agenda lives

Netanyahu's Challengers Ran a Campaign Largely Devoid of Substance
Benny Gantz, head of Blue and White party, holds hands with his party candidates Yair Lapid, Moshe Ya’alon and Gabi Ashkenazi, as they react to exit polls in Tel Aviv, Israel on election day. REUTERS/Corinna Kern

Netanyahu received bad news in the midst of his election campaign. In February, Israelโ€™s attorney general announced his intention to indict himon three separate corruption cases.

By focusing on Netanyahuโ€™s flawed character and homing in on his corruption scandals, the Blue and White candidates convinced center-left voters to abandon the traditionally left-leaning Labor and Meretz parties.

But they did not convince right-of-center voters to abandon Netanyahu.

I believe that by failing to offer a coherent alternative to the rightโ€™s hard-line national security approach, the leadership of Blue and White failed to sway voters from Netanyahuโ€™s camp over to their centrist slate.

Instead, they took votes from the left-bloc parties. Indeed, Tuesdayโ€™s results show that both Labor and Meretz suffered stinging defeats, with Labor falling to historic lows โ€“ their voters shifted over to Blue and White.

Likud in the lead

To be sure, replacing Netanyahuโ€™s dominant Likud party was no small ambition โ€“ not even for generals who once led their country into the battlefield.

The right-wing bloc has dominated the Israeli political scene for years. Thatโ€™s due to several factors, including Israelisโ€™ reaction to the violence that accompanied the second Palestinian intifada in the early 2000s, more violence โ€“ still ongoing โ€“ that followed Israelโ€™s decision to unilaterally leave the Gaza Strip and years of on-again, off-again failed peace talks.

Indeed, a preelection survey found that a plurality of Jewish Israelis, 40%, wanted to see the formation of a right-wing government. Just 25% preferred a right-center government; 16%, a centrist government of national unity; and a center-left or left-wing government was the least preferred option at 15%.

Even so, this election was a missed opportunity to do what the opposition in Israel has long failed to do: to present a distinct alternative security agenda.

Netanyahuโ€™s hardline approach on the Palestinian issue is the only approach with which young Israelis, who have grown up with Netanyahu, are familiar. His narrative of Israelโ€™s failure to reach peace with the Palestinians โ€“ itโ€™s the Palestiniansโ€™ fault โ€“ is their only version of that story.

Not surprisingly, a preelection poll by the Israel Democracy Institute found that 18-24-year-old voters overwhelmingly preferred Netanyahu to the more moderate Gantz โ€“ the opposite of the trend among Israelis 65 and older.

Netanyahu's Challengers Ran a Campaign Largely Devoid of Substance
Supporters of Israeli Prime Minister Benjamin Netanyahuโ€™s Likud party react to exit polls in Tel Aviv, Israel, April 9, 2019.REUTERS/Ammar Awad

Letting Netanyahu off the hook on security issues allowed him to maintain his self-cultivated image as โ€œMr. Security.โ€ It also enabled him to put the generals on the defensive, warning that they would establish a Palestinian state that โ€œwill endanger our existence.โ€

Who defines Israelโ€™s national interest?

The security community, composed of veterans of the IDF and Israelโ€™s intelligence agencies, has for years argued the opposite.

Several organizations of senior security establishment veterans have argued that the two-state solution is the only way to preserve Israel as both a Jewish and democratic state. They include the Peace and Security Association and the more recently formed Commanders for Israelโ€™s Security, and are supported by hundreds of former generals and intelligence chiefs.

The silence of Gantzโ€™s team on the two-state solution also enabled Netanyahu to move the security discussion from a status quo policy, which critics call โ€œcreeping annexation,โ€ to a full embrace of the hard-rightโ€™s agenda to annex the occupied territories.

Just three days before the election, Netanyahu vowed to annex West Bank settlements, a step he had always resisted but apparently felt he needed to take to shore up his right flank.

It was also a step he could take in the absence of countervailing pressure from his centrist rivals, who could have emphasized โ€“ but didnโ€™t โ€“ the dangers of annexation to Israeli national interests.

Netanyahu was therefore able to get away with a dramatic policy shift that, if carried out, would bury the prospects for a two-state solution. He endorsed that position in June 2009, but has since abandoned his pledge.

The last two IDF chiefs who beat a Likud prime minister โ€“ Rabin in 1992 and Barak in 1999 โ€“ offered clear alternatives to the incumbentโ€™s policies. By calling for a reordering of national priorities, they were able to form left-of-center governments, a scenario that is impossible today due to the decimation of the left.


Originally published by The Conversation, 04.10.2019, under the terms of a Creative Commons Attribution/No derivatives license.