When you make 7Slots giriş, it is not unusual for online casinos like this to offer a VIP or a loyalty program. It is a kind of program where a player gets rewarded for placing more bets. It is a powerful tool to drive customer retention. Today, let us look at the different types of online casino loyalty programs and why they are a must for anyone operating a casino.
What is a Loyalty Program?
A VIP or loyalty program rewards players for sending more money. They spend money every time they place a bet. It is similar to a program of a land-based store—the more you spend money, the more rewards you get.
Here are some of the most common types of loyalty programs in casinos:
- Points – each dollar you bet is equal to a point. You need to accumulate these points to get rewards.
- Tiered – it is a kind of loyalty program where you get up in rank as you earn more points. The higher you rank, the more benefits you get.
- Cashback – in this program, the casino will give you a percentage of your total net losses for the previous week.
- Milestone – in a milestone program, the player gets a reward for achieving a milestone, like spinning the slot one thousand times.
Not all casinos offer the same rewards or VIP programs. However, most of them offer a points-based reward program where a player accumulates them. It is not uncommon for a gambling site to offer both a tiered and points-based loyalty program.
Why Are Loyalty Programs Important?
There are four main reasons why loyalty programs are important:
- Player Retention,
- Personalization,
- Marketing,
- Gamification.
Let us discuss each one.
Player Retention
Player retention is the primary reason a casino offers a VIP program. It is a powerful tool to ensure that the player will come back and bet more—the points they accumulate are certainly worth the effort and risks.
How does this happen? A gambler who has accumulated points will feel they have invested in this VIP membership. In addition, they have a reason to stay because their efforts (placing bets) are eventually rewarded.
Think of it this way: a person who uses their credit card to earn airfare miles points is more likely to use that card instead of paying for cash. The frequent flyer will eventually get rewarded with an airplane ticket.
The same thing goes for casino players. They know that they will get a reward if they just continue betting and accumulate the required points that they can swap for freebies in the casino.
Personalization
Personalization refers to rewards a player could get in exchange for their points. In this scenario, the player can choose his reward, which makes it more personal.
Here are some examples:
- Free mugs, umbrellas, and shot glasses.
- Cashback option.
- Swap the points with money or cash.
As you can see, the player who has accumulated enough points can use them as they please. As a result, the gambler also gets a better experience. Casinos, on the other hand, can track this behavior and use the data to make better and more informed business decisions.
In addition, when players are allowed to choose their reward, they feel more valued for their participation in the program. It makes them feel special in a way that they are not limited to merely accepting what the platform has to offer by default. They have a choice, and it is this choice that makes them stay with the casino for a long time.
Marketing
A loyalty program is a powerful marketing tool. Today, casinos entice other players to join their platforms through affiliate marketing. This is how it works: the player who invited a new one will get a bonus in the form of cash or free spins.
In addition, VIP programs make a gambler proud of being a member of the VIP club. In turn, this same player would have bragging rights and share their badges and achievements online.
What happens next is that others who are not yet members of the casino are likely to ask where to get the same prizes or rewards, to which the player would respond and recommend the platform they play at.
As you can see, a casino can have more users without spending a lot of money on ads. In essence, the loyalty program becomes an advertising tool, and the gambling site only has to spend money on the rewards of the players.
Gamification
Lastly, the gamification mindset is what makes loyalty programs powerful. If players have something to aspire to, they will stay with the same casino.
The best example we can provide is that many users want to reach the highest tier of the VIP program. They will keep on betting to accumulate points. Once they reach the top, they feel a sense of accomplishment. It is good for them, as they are now entitled to more freebies.
All casinos must have a loyalty program of some sort. The points that a player earns have value, and they have accumulated a certain status and are not likely to leave the casino unless they have a good reason to do so. As a gambler, shop around to find a platform that offers the kind of loyalty and rewards you are looking for. Make sure it is worth every penny, and if you need to register to become a VIP, do it to get compensated for your bets and wagers!
