With the increasing popularity of cell phones and the availability of the Internet, the number of people suffering from gambling addiction has actually increased. This problem has become more prevalent in recent years, and statistics show that it can have serious consequences for people’s health and well-being.
About 2.6 percent of U.S. adults are problem gamblers, according to a 2019 study published in the journal JAMA Network Open. In addition, about 6.5 million American adults (about 2.3 percent) have gambling problems that are not classified as problem gamblers.
In the United Kingdom, nearly half a million people (about 0.7% of the population) have a gambling problem, and another 2.3 million (about 3.6%) are problem gamblers.
In Canada, about 3% of the population has a gambling problem, and another 2.3% are at risk.
In Australia, about 0.8% of the population are problem gamblers, and about 1.1% are at risk.
Mobile gambling apps are available almost everywhere and can be easily downloaded to mobile devices. In addition, users can easily find the latest no deposit bonuses that are given for downloading the app. People can gamble anytime and anywhere, which can lead to control problems and addiction.
Even now, many online casino operators have begun investing in artificial intelligence to reduce the number of addicted players. According to experts, the development of common standards for identifying addiction, as well as a series of rules to prevent it, has a positive effect on the trend.
Marketing and interaction strategies are customized by operators based on user behavior and activity. This makes it possible to create customized marketing offers for the user’s preferred sports team, identify fraudulent activity or compromised accounts, and promote responsible play with informational materials.
Technology is now available to detect and minimize risky player behavior. For those who voluntarily give up gambling, operators can prohibit the display of marketing material on certain channels. This makes the transition to a gambling-free lifestyle easier because tempting offers do not tempt them. To gain public trust and maintain a sustainable industry, operators must continually invest in data and technology that protect players. These investments demonstrate to lawmakers that player protection is a top priority for operators, even as revenues rise.
