Running a successful business is not easy, especially when you are operating in an industry that has a lot of strong competitors. One of the best ways to increase your conversions and give your business a boost is to create a strong email list and send out regular updates to your customers. While this is usually successful, obtaining the list of subscribers in the first place isn’t always straightforward.
So, how do you get more email subscribers for your business so that you can conduct effective email marketing campaigns? Read on to find out some of our tips and tricks.
Why Are Subscribers Important?
Before we get into how you can get some more email subscribers for your business, we thought we would first look at some of the reasons why having subscribers is important. Some business owners don’t understand the need for subscribers and put more effort into obtaining customers rather than communicating effectively with those that they already have. When you have a solid list of email subscribers, you can get in touch when you want and encourage customer loyalty. The more subscribers you have, the higher the chance you’ll have of converting them.
Work on Your Sign-Up Form
The first thing that you are going to need to do if you want to increase your number of subscribers is to work on your sign-up form. If there are any barriers that are stopping people from subscribing to your list, you need to know what they are and change them as soon as possible. It could be that your form is far too long or asks too many questions and this can put people off from subscribing.
There are some crucial elements that your email signup form should have. This includes a double opt-in email and a clear structure. You should also aim to have your signup form in a strategic place on the website so that it can be easily seen. If you can spend some time working on the form, you can increase the number of people who actually get around to filling it in.
If you want to get some more email subscribers for your business, you need to think about offering some incentives. Not everyone will want to have marketing emails coming to their inbox and clogging it up so might avoid signing up in order to avoid this. The best way to get past this is to offer them something that they cannot refuse. For example, you might offer them a discount on the first purchase on the website if they happen to sign up to your email subscriber list.
Incentives can come in many forms and they don’t have to be overly expensive. There are some big brands that offer incentives for signing up and this can be very successful for them. If you aren’t already offering these incentives, it might be time to start.
Run a Competition
If you happen to spend any time on social media, you’ll know just how popular giveaways and sweepstakes can be on there. Both larger and small brands use these competitions to increase brand awareness and get more ‘likes’ on their channels. Of course, the goal of running a giveaway on social media doesn’t have to be to increase the social media following, there are other goals that you can certainly achieve, like increasing email subscribers, for example.
If you were to run a competition, you could offer a prize and only give it to a lucky winner on your email list. This way, your customers won’t hesitate to sign up to your email list and you can build it even quicker than before. If you manage to get some traction on social media with this, you’ll see just how effective it can be.
Add Sign-Up to Checkout
One of the reasons why customers avoid signing up to mailing lists and becoming email subscribers is that they are busy looking at products on the site. They don’t want to stop what they are doing to sign up to your mailing list and having an intrusive pop-up can eventually distract them from making that final purchase. However, this doesn’t mean that you cannot give them the option to sign up to the mailing list, you just need to be strategic about where you place the form.
The best way to do this is to add an option to the checkout that allows customers to sign up easily. They will have already added their details to the form in order to checkout, so the process is much simpler. This is something to consider if you don’t already have a useful signup form in place.
Create Engaging Content
Finally, if you want to get more email subscribers for your business, you need to create engaging content. If you can offer a newsletter, deals and interesting stories within your marketing emails, your customers will be more likely to tell their friends about it. If your emails are not engaging, customers might even find themselves opting out of your list.
To create engaging content, consider creating a newsletter, posting stories from your team and including customer feedback. You might even want to offer a sneak peek to your email subscriber list in order to keep them engaged. This way, news of your excellent mailing list will spread by word of mouth.
If you want to be able to grow your email subscriber list for your business, you should make sure to take on board all of the tips that we have given you in this article. Think about how you can improve your sign up form and encourage customers to sign up right away. The more work you put into obtaining email addresses for your list, the more valuable your list will be. Use these tips and hopefully they will help you to grow your business over time.