Prohibition evokes vivid images from fiction and history. Introduction Prohibition evokes vivid images from fiction and history: wild parties from The Great Gatsby, the Valentine’s Day gangland murders in Chicago, or presidential candidate Herbert Hoover’s 1928 comment, when he called Prohibition a “great social and economic experiment, noble in motive and far reaching in purpose.” That[…]
From PBR to the champagne of beers, Wisconsin brands made their mark. On a dark night in rural Wisconsin, Miller marketing guru A. C. Paul gets lost in the Northwoods. No doubt having sampled his own wares, he staggers through the wilderness, trying in vain to find his way out. Then a beautiful woman appears[…]
By Christopher Woolf In 2016, Barack Obama became the first sitting US president to visit Cuba since Calvin Coolidge in 1928. Coolidge was known as Silent Cal, a dour New Englander; an old fashioned puritan and a dedicated enforcer of Prohibition. So what was he doing in fun-filled Havana? He had a two-fold mission: to[…]
Something needed to be done to mask the taste of bootleg alcohol that could include ingredients ranging from dead rats to wood tar. With America in the middle of a flourishing craft beer and craft spirits movement, it’s easy to forget that Prohibition was once the law of the land. One hundred years ago, on[…]