American Spirits: The Rise and Fall of Prohibition

The prohibition, or “dry,” movement began in the 1840s, spearheaded by pietistic religious denominations, especially the Methodists. Introduction Prohibition In the United States (1920-1933) was the era during which the United States Constitution outlawed the manufacture, transportation, and sale of alcoholic beverages. The term also includes the prohibition of alcohol by state action at different[…]

How Prohibition Changed the Way Americans Drink – 100 Years Ago

The era of Prohibition, which began in 1920 and ended in 1933, left many legacies – more modest drinking was not among them. Introduction On Jan. 17, 1920, one hundred years ago, America officially went dry. Prohibition, embodied in the U.S Constitution’s 18th amendment, banned the sale, manufacture and transportation of alcohol. Yet it remained[…]

Flappers, G-Men, and Prohibition’s Legacies

Prohibition evokes vivid images from fiction and history. Introduction Prohibition evokes vivid images from fiction and history: wild parties from The Great Gatsby, the Valentine’s Day gangland murders in Chicago, or presidential candidate Herbert Hoover’s 1928 comment, when he called Prohibition a “great social and economic experiment, noble in motive and far reaching in purpose.” That[…]

Before Prohibition, Breweries Made Advertising an Art

From PBR to the champagne of beers, Wisconsin brands made their mark. On a dark night in rural Wisconsin, Miller marketing guru A. C. Paul gets lost in the Northwoods. No doubt having sampled his own wares, he staggers through the wilderness, trying in vain to find his way out. Then a beautiful woman appears[…]

Rum, Hookers, and Smuggling: The Secret Story of Coolidge’s Visit to Cuba

By Christopher Woolf In 2016, Barack Obama became the first sitting US president to visit Cuba since Calvin Coolidge in 1928. Coolidge was known as Silent Cal, a dour New Englander; an old fashioned puritan and a dedicated enforcer of Prohibition. So what was he doing in fun-filled Havana? He had a two-fold mission: to[…]