If you’re running a business, it’s essential to have an effective marketing strategy. The right marketing tools can simplify your efforts and help you reach your target audience more effectively. Today we’ll dive into SharpSpring, one of the most sought-after marketing automation platforms out there. Before we go deeper, let’s talk about SharpSpring pricing for a moment. It offers flexible features and plans, making it accessible for businesses with different budgets.
What is SharpSpring?
SharpSpring is a cloud-based automation platform designed to help businesses streamline their customer engagement processes. From lead generation to conversion and customer retention, this platform provides robust tools that can be customized based on specific business needs.
Features at a Glance
1) Automated workflows
2) Lead management
3) Email Marketing
4) CRM integration
5) Sales Pipeline Management
6) Behavior Tracking
7) Social Media Management
Why do People Love it?
SharpSpring aims to provide an all-in-one solution for small and medium-sized businesses looking to boost their marketing efforts without sacrificing quality or flexibility compared to the competitors in the market.
One of its excellent features is automated workflows. Workflow templates help automate your campaigns, so you don’t need any coding experience or expertise in email design. Using these templates makes managing repetitive tasks like sending follow-up emails or welcome series after someone opts in on your website effortless- allowing you peace of mind throughout other areas of business operation – freeing up valuable time!
Another standout feature is Social Media Management — Sharp Spring enables multitasking by letting users schedule posts across multiple networks’ platforms simultaneously – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc., making branding calls more efficient than ever before! Unleash rapid-fire social media moves through targeting & scheduling with great ease!
CRM integration simplifies managing leads by automatically importing critical data from other sales sources like Hubspot, Salesforce, and others into Sharp Spring Contact Manager. Utilizing filtering options saves lots of time and makes follow-ups effortless, with crucial contact info and behavior data at your fingertips that can be used to create segmented email campaigns.
Behavior Tracking— It’s vital to understand how visitors interact with your website so that you can target them more effectively. SharpSpring’s behavior tracking capability tracks site-usage metrics, including page viewing habit, speed of task accomplishment, and the quantity of engagement exhibited across various platforms linked within your website on a granular level accessible by many user profiles with different sub-level permissions.
Sales Pipeline Management provides all necessary features for each stage of selling, from lead generation through conversion into customers post-sale retention. You will be able to track customer purchase habits & email communication history in one place, making it easy to follow up and build brand awareness improves precise forecasting if the teams closing ratio and deal pipeline visibility make decisions easier on a prioritized basis allowing an integrated process flow curating tasks faster than ever before through pipelines directly inside Sharp Spring Interface.
Email Marketing is always crucial for any size business. Whether you’re sending newsletters or promotional emails based on visitor behavior, SharpSpring’s Email Designer has drag-and-drop functionality which ensures anyone can design beautiful email visually​s, along with some automated best practices available such as A/B testing subject lines, personalization tags make getting up & running super smooth!
Final thoughts:
SharpSpring brings a lot to the table- pricing costs are pretty reasonable depending upon how big/small the company is, but with ongoing generosity regarding its offers, sometimes it becomes more affordable than expected –It is unparalleled compared to traditional competitors.
The platform’s ability and affordability make it preferable among small businesses without compromising on high-end software functionality available only at high prices offered by competitors in the market. Options like flexible contracts, personalized demos, support calls, free trial periods, and more allow risk-free access to already existing users.
The software ecosystem is becoming more competitive every day. SharpSpring takes it upon itself to adapt positively by continuously updating the features that help it stay ahead of the game. The personalized experience through their clear communication channels makes almost everyone feels at home already within the platform allowing maximum coordination from the first time and giving them an edge in customer satisfaction. It’s your turn to dive into SharpSpring, and try making marketing more fun than ever!
