Are you launching a new product but don’t know how to get the word out and let people know about it? Aside from the traditional TV and radio commercials, there are so many creative and unique ways to create a buzz around your product without spending a fortune.
From handing out flyers and useful promo items to building a strong social media presence, how you market your product to customers is essential. For some product niches, handing out free samples can also help build brand awareness and help people make a purchasing decision quicker.
Here are 8 of the best, most creative ways to market your business and attract your ideal customers.
1. Analyze the Market
Before you launch a new product or sell an existing one, you need to know your target market well. Start by defining the market and assess the need for a product like yours. You can do this by analyzing the competition, doing surveys, or put out a test product to see how it goes.
If the market doesn’t respond to your product, this is either because there’s no need for it or because you didn’t create enough buzz around it. This is also a great time to create a buyer persona so you can better target your ideal customers and their needs.
2. Leverage Content Marketing
Content is still king and will remain the best tool for online marketing for your business. Whether it’s posting on social media, creating videos, writing blog posts, or sending valuable newsletters, content is your best ally, especially if you have a service business.
Start by creating a blog on your website and fill it with blog posts and topics relevant to your target audience. Then, you can expand to social media and share fun videos, articles, and photos. Make sure you have a content marketing plan so you can schedule and automate everything ahead of time.
3. Hand Out Marketing Collateral
Handing out flyers, business cards, and promo materials is a classic way of getting the word out there about your product. You can do this outside on the street, in libraries, cafes, mailboxes, people’s front doors, at events, festivals, trade shows, community centers, and shopping malls.
If you are new to the business and you are trying to minimize your cost, you can create flyers, business cards, and promo materials on your own by using a simple tool like a mock-up generator. There are free mock-up tools online that you can use, like Pixelied’s free mock-up generator. You can choose a template according to your taste and customize it.
If you want to make a lasting impression, hand out some fun, interesting, and functional items that people can use. These include pens, keychains, notebooks, custom product buttons, coffee mugs, umbrellas, backpacks, t-shirts, tote bags, USB sticks, and power banks.
4. Connect to Your Customers Face to Face
One of the most effective advertisement ideas is face to face interaction with your customers. It’s the best way to present your product, talk about its benefits, and gather valuable feedback. At the same time, you can give out business cards, and even discount codes for people who want to try out the product.
Some of the best ways to meet your potential customers include:
- Trade shows
- Networking events
- Conferences
- Workshops and seminars
- Professional organizations
- Co-working spaces
- Fairs and festivals
Have all your marketing collateral readily available, put a big smile on your face, and start talking to people.
5. Get on Social Media
Social media is one of the first places customers will go to when they want to learn more about a product or company. This is why you need to start building a social media presence from the start. Whether you’re launching new products or want to boost sales for existing ones, the best people to sell to are your existing fans.
However, you shouldn’t use social media just for selling. In fact, you should use it as a tool to connect to your customers, get feedback, post relevant content, and company updates. At least 80% of your posts should be engaging, fun, interesting content, and the rest can be promotional posts.
6. Create a Website
In 2020, your business needs to have a modern, fast, and well-designed website. This is a must for attracting customers online, showcasing your products, online shopping, SEO, and even local advertising.
You can either hire a web designer or use one of the many platforms to create one yourself. Make sure to include a well-written About page, product descriptions optimized for search engines, high-quality photos, and an easy-to-find contact page. If you’re willing to go the extra mile, include a blog with topics related to your niche and products.
7. Create Memorable Branding
Branding goes beyond just a logo and fancy fonts. It’s also the way customers see your brand, what they associate it with, and how it makes them feel. Branding is also the way you interact with them, the quality of customer service you provide, and the way you handle unhappy customers.
To create memorable branding for your product, think about your customer’s point of view. What do they want to see on the packaging? Is your product easy to spot on store shelves? Is it immediately clear what the product is for people who see it for the first time? Create branding that’ll stand out from the crowd, but that’ll also represent your vision.
8. Give Out Free Samples
Before someone buys a new product, they want to try it out and see how it performs. Whether it’s food, cosmetics, technology, or toys, try to find a way to give out free samples. For some products, you can give out free trials, freemiums, or a money-back guarantee.
It’s a win-win situation: the customer gets to try and experience the product before they commit long-term, and you’re building brand awareness. Customers also appreciate companies that stand by their quality and aren’t afraid to offer a test-drive.
These Tips Will Help You Get the Word Out About Your Product
Whether you’re a new business owner or are launching a new product you want people to know about, marketing is key to reaching a wider audience.
These unique tips will help you get the word out about your product and find your ideal customers.
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