Research shows that Instagram is good for business. In fact, brands with over 100K followers have grown by more than 163% in the last two years alone. So, how can Instagram achieve this for your business? Well, it’s through a combination of direct sales, brand recognition and target audience engagement.
But to achieve these results you need followers. In this guide we’ll show you how to become an Instagram master and grow your follower count to 10,000+ in 2020.
Organic Growth
Two men could have built the Brooklyn Bridge. The only drawback is that it would have taken forever. Organic Instagram marketing can feel similar – a bit of an uphill battle. But, depending on where you are with your strategy (and budget) organic growth may be your best bet.
Are you a content king with great flow, consistency, visuals and relevance? Well if not, this is a great place to start. With time, quality, and consistency, you can turn your page into a virtual art gallery with photos and videos that capture your target audience’s imagination.
Next, are you a relentless self promoter who understands how to keep people engaged while keeping inside your niche and brand persona? If so, great! If not, here are some places you can start:
- Write a catchy bio optimised to drive web traffic
- Post behind the scenes content of your business in action
- Engage with and tag relevant brands in your content
If self-promotion is not your niche you could rely on your already (if you have them) strong marketing channels to drive Instagram follows and likes. This could include linking to your Instagram page from your website, in your email marketing and promoting your Instagram on any other relevant marketing channels.
Paid Promotion
Now consider that by applying the best technology, you could shorten your timeframe to Instagram success from months to almost instantaneously. Worth it? Without a doubt.
No matter the size of your budget, paid promotion on Instagram can help you make leaps and bounds in growing your audience and your business. There are two simple strategies that you can take for paid promotion on Insta:
- Buy Followers:
A great way to get a quick and easy win is to purchase followers for your Instagram profile. There are services available where you can purchase anywhere from 100 to 10,000 followers in one short click. Not only is it simple but it is generally very affordable too. The best site to buy Instagram followers is one that is quick, affordable and reliable. Once you buy Instagram followers you’ll start to see plenty of likes and “real” followers roll in.
- Paid Instagram Ads:
Another optimal way to grow your followers quickly is to run paid Instagram ads. Not only can you run ads with top-notch content to encourage followers, but you’ll increase brand recognition through repeated impressions. Instagram ads are set up and managed through Facebook Ads Manager where you can target highly specific audiences to ensure your new followers are relevant to your business’s ideal target demographics.
The Secret Recipe
Logic dictates that buying followers is a guaranteed way to grow your follower base. However, without great content and other supporting marketing efforts it is purely cosmetic growth. So, you need a combination of all strategies and a razor sharp focus on Instagram as a business tool in order to optimize IG for your business.
Follow these easy steps to help you achieve true business grow through Instagram:
- Develop a content strategy to make sure you’re hitting the mark and that your content really resonates
- Work on driving website traffic and sales by writing a catchy bio and making sure platforms are linked
- Buy followers to kickstart exponential growth (this also leads to an increase in organic follows)
- Run paid Instagram ads to turbo-charge your climb to 10,000 followers
No one said it would be easy, and to accumulate you need to speculate. By following the above steps you will see not only more followers but more engagement and brand recognition.
All in all, it’s up to you. What you put in is what you will get out. Most of the changes discussed here can be done overnight. Making sure you choose a great provider to help drive up that follower tab is essential, but which of the tactics here will you try first?