If you own a vape store or sell vapes online, you will know only too well how fiercely competitive this industry has become despite demand being at an all-time high. This means that you need to do whatever it takes to make your vape business stand out from the crowd.
Understanding the latest vaping trends can help you make more informed decisions for your business and reach new audiences.
Lots of new flavors
Vape users can’t get enough of new flavors, with the latest craze being dessert imitations such as apple pie and lemon tart. People also seem to love all things fruity when it comes to vapes, so bear this in mind when stocking up your shop.
If you want to try something a little bit different, vapes flavored with herbs and spices are starting to gain traction, although you may have to push these a little at first. The most important thing to remember when adding new flavors to your repertoire is to make sure you keep stocking all the best sellers and familiar favorites, as these are the backbone of your business.
More vape accessories
If you don’t already sell vaping accessories, now is the time to start. Another key trend in the vaping industry, vape accessories such as starter packs and replacement cartridges are becoming increasingly sought after as vaping becomes more societally acceptable.
For businesses that want to appeal to beginners and those who have not tried vaping before, starter packs are the obvious choice. Containing easy-to-use products that are specifically aimed at first-timers, these offer good profit margins and can help to attract a new demographic to your store.
Batteries for reusable vapes are also high in demand as these enable vapers to vape for longer and spill less heat onto the device.
Improved devices
As vaping companies get better at developing new products, you can expect to see improved devices that help users enjoy better value for money. To meet customer needs, vapes are being designed to be more durable and long-lasting, as well as more affordable.
For example, the latest vape mods for sale are more insulated and feature cooler batteries for enhanced safety. These are designed to not overheat or overcharge, making them more hardy and less likely to break.
As a business in the vape industry, it is important that you explore new markets and invest in new products, as this will help you to remain relevant and competitive.
Synthetic nicotine
Synesthetic nicotine is becoming increasingly popular due to it being healthier for users than standard nicotine. A form of nicotine that is grown in a laboratory instead of being extracted from tobacco plants, synthetic nicotine is less abrasive on the throat and offers a more consistent vaping experience.
As a vape retailer, you might want to think about expanding your current product offerings to include vapes that contain synthetic nicotine, enabling you to provide more choices and stay one step ahead of your competitors.
Vaping apps
Vaping apps are a relatively new phenomenon, and these are designed to help vapers make more informed purchasing decisions. For example, there are now software programs that can help people decide how much power they need from a vape and how much nicotine.
Vape businesses can use these to promote their products and help their customers enjoy vaping more safely and enjoyably.
Top tips for maximizing vape sales
- Become an expert in your niche so that you can offer your customers added value in the form of information.
- Utilize social media to attract new customers and promote special offers and sales.
- Share your knowledge by creating YouTube videos and how-to guides.
- Validate your customer relationships by taking photos with loyal or regular customers and promoting them on your website and social media pages.
- Remain relevant by investing in new stock and embracing industry trends.
- Create bundle offers, especially for your best-selling products, to encourage your customers to buy more.
- Set low prices on slow-moving products to encourage customers to try them out.
- Create consistent and engaging content online to engage and attract customers.
- Tell your brand story and share employee stories to build an emotional connection with your customers.
Takeaway
The vaping industry is changing at an unprecedented rate, which means that you need to be on the ball as a business within this exciting sector. Make sure you keep informed about the latest trends, such as those listed above, as well as any direct feedback from your customers.
