Here’s a look at the meaning of aesthetics and the ways in which visual pollution can erode it.
The dictionary definition of aesthetic is “relating to the enjoyment or study of beauty, or showing great beauty.” In its noun form, it refers to a visual tone, mood, or style. As a design principle, aesthetics “includes factors such as balance, color, movement, pattern, scale, shape and visual weight.” Though often associated with graphic design, it’s also something architects consider when designing buildings, structures, and areas with visual appeal.
From a psychological standpoint, too, aesthetics has meaning. The Aesthetic Self Effect argues that “our aesthetic engagements are a central component of our identity.” Our aesthetic interests help us define and understand ourselves.
This leads to the idea of aesthetic places. Just as our aesthetics define our sense of self, the aesthetic of a place defines its uniqueness. Its visual qualities—balance, color, texture, and more—create a special sense of place. Think of the sloped streets and Victorian architecture of San Francisco, or the bright colors and Creole architecture of New Orleans. These are beloved, aesthetic places with their own visual mood.
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