Jab over Java: Coffee Expert Guesses Cheap vs. Expensive Coffee
Video presentation by Epicurious
In this episode of ‘Price Points’, Epicurious challenges coffee expert Dillon Edwards of Parlor Coffee to guess which coffee is more expensive. Edwards breaks down roasts (dark roast vs light roast), processing, freshness, varietals, and source. For each element, the connoisseur looks at and tests each coffee before guessing which coffee costs more. Once the prices are revealed, Edwards explains why a specific coffee costs more and dives into specifics on how each coffee is made.
Dillon Edwards founded Parlor Coffee in 2012. Their story is as follows from their website:
Dillon Edwards had never visited New York when he moved here at age nineteen. Shipping out from Portland, Oregon, he landed in the center of the city’s nascent coffee scene and absorbed its budding energy. Two years later, in 2012, he founded Parlor Coffee with nothing but a single-group espresso machine and a dream to roast the city’s finest coffee.
Parlor’s first location was in the back of the Persons of Interest barbershop in Williamsburg. Baristas, chefs, and restaurateurs who stumbled across its neon sign quickly became regulars, and soon Dillon was supplying cafés, restaurants, and hotels throughout the city.
It wasn’t long before friends began to join Dillon in his pursuit. Tessa sat and stickered labels on the coffee bags she had designed. (After marrying their visions for a New York roastery, Tessa and Dillon married each other.) Warwick came by to check on the coffee bar counter he had built; when more hands were needed, he took over Parlor’s delivery route and eventually took the helm of the vintage Probat roaster. His eye for precision remains key to our roasts. Fueled by a weekend espresso habit, AJ came by for endless sweeping discussions with Dillon; as common threads knit together, the two bonded over their shared hopes for the future of coffee.
Today, from our repurposed carriage house on the edge of the Brooklyn Navy Yard, Parlor roasts coffee for shops and home brewers across the globe. We’ve built a team of well-rounded coffee professionals who share our vision and ambitions. On behalf of everyone who brews our coffee, we advocate for producers and pursue transparent relationships with our network of partners all along the supply chain—and we do it with the same spirit and commitment that drive our pursuit of consistency in roasting excellence.
Our roastery’s doors are open every weekend. We’d love to share a cup of coffee with you.
Published on YouTube by Epicurious, republished with embed permission.