How Crisco Toppled Lard – And Made Americans Believers in Industrial Food

Marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic. Introduction Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions of Americans who have, for generations, used it to make cookies, cakes, pie crusts and[…]