Crisco

How Crisco Toppled Lard – And Made Americans Believers in Industrial Food

How Crisco Toppled Lard – And Made Americans Believers in Industrial Food

January 3, 2020

Marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other...

As an academic researcher and teacher of ancient and medieval history, I endeavor to give voice to the ideas and concepts from my studies and those of others and share them with those people seeking exposure to expert perspectives who may otherwise lack such direct access. I believe it is important that we open avenues of productive dialogue between experts and non-experts - both of whom I try to bring together here - in order to elevate the greater discussion of ideas among the engaged populace.

This website is our coffee table, and we invite you to join us - have a seat with your favorite cup of joe and see where the conversation leads.

On behalf of myself and the Brewminate team, welcome!

Matthew A. McIntosh